Contact Baskin Shark
Call 01367 850 179
or email Merry Baskin at:
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News, Opinion & Ideas from Baskin Shark

On the following pages you will find some of my published articles on best practice and market research as well as a recent blog that I wrote from the AQR / QRCA conference in Rome, May 2012.

I regularly contribute to Admap Magazine with articles published on the WARC website,, I also participate in trade conferences - excerpts and papers can also be found here. Some of the articles listed are links to external sites, some complete articles and others available as PDF or PowerPoint downloads.

Most Read Author on WARC 2012

For the second year running I am proud to be the most read / downloaded author on WARC. You can read my article on agency remuneration, published in June 2012, here: